The Marriage of Bing & Yahoo

The long awaited Bing & Yahoo search alliance partnership is now underway, and it appears as if it will be complete by fall. If you have a self service Yahoo Search Marketing advertising account you will be transitioned to MSN (Bing) in the Microsoft Ad Center.

If you're not in the USA or marketing heavily in North America, this isn't as important, as Yahoo & Bing tend to be more popular in the west. However, that said, there still is going to be more international traffic to be had from MSN's Search Engine, Bing, who will now have roughly 25% market share of all Search Engine traffic.

For further details on what this partnership means for advertisers on Yahoo & Bing I suggest you watch this video.

Ranking well in Bing is a bit different than Google, and if you're doing well in Bing now, expect your referral traffic to really spike in the fall.