Google Eye Tracking Study

A LOT of focus is often put on gaining a "top ten" ranking in Google, since that leaves your website on the first page of results and gives you the opportunity to "be seen".

But in looking further, is it REALLY a "top ten" ranking that you should be after? Take a look at what users are really looking at today...

In looking at this further, in reality, what you should be most interested in is the top 5 positions in Google, not the top ten.

And for the record, our extensive testing shows that the TOP 4 positions get over 80% of the clicks on any given search.

As a matter of fact, AOL released their CTR (Click Through Rate) of their organic listings and it turned out to be as follows:

Now, Google users tend to be more refined than that of AOL users (sorry AOL users!) and you cannot expect the exact same type of CTR's for Google. Google users scan the listings a bit more than just trusting the #1 result.

However, as you can see with the Google Eye Tracking Study focusing on the top 5 positions makes the most amount of sense.

You may also want to review my post on the importance of the Title Tag and your Meta Description as it regards to CTR. This is something very SEO's talk about or truly understand, since they only care about "positioning" and not the most important thing:

CONVERSIONS

Hope you enjoyed it.